A selection of chapters you will find in the book
- Make a profit every month
- It is nót dangerous that your entire agency depends on two extraordinary talents
- The pros and cons of divided ownership
- Life’s a project
- What about overhead?
- 1 – 5 employees
- From 10 to 20
- Positioning – from all you can grab to focus
- Be precise: what can clients actually buy from you?
- New business – the lifeblood of all agencies
- Clients come and go – what can you do about it?
- Pick up the phone – and other details to remind you you’re a service company
- Always three months away from going bust
- Ebitda – what the hell is that?
- Know your numbers
- So you’re always too optimistic – don’t worry, so is everyone agency owner